Ways That Organisations Learn

[Marc Garnaut]

If you're ever looking for a good, intelligent, insightful read, then I can thoroughly recommend Grant McCracken's This Blog Sits At The (intersection of Anthropology and Economics). His piece today, Brand Strategy, takes a look at how brands learn in a way you will never have seen it looked at before.

His take is:
"In sum, branding is now a lively art. Brands are becoming more animated, charismatic, and playful. They are learning to be more things to more people, to include the consumer as a brand creator, and to master more subtle meanings. Finally, they are learning to use transmedia, brand theater and social networks."

He examines:
• The Learning Personhood from William Shakespeare
• The Learning Charisma from Cate Blanchet
• The Learning Playfulness from Craig Ferguson
• The Learning Cocreation from Chevy
• The Learning Multiplicity from Unilever
• The Learning Mystery from American Express
• The Learning Transmedia from Mr Clean
• The Learning Brand Theater
• The Learning Networks from Nike